How to Price Your Embroidery Products: An Ultimate Guide

How to Price Your Embroidery Products
Embroidery on Gray Fabric
Kris Daub
Published by Kris Daub | Senior Editor
Last updated: May 30, 2024
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Article Summary

  • Embroidery can transition from a hobby to a potential source of income, and pricing your embroidery products correctly is crucial for profitability while maintaining artistic integrity.
  • Regularly review and adjust prices based on material costs, skills, and market trends.
  • Utilize online platforms and tools for showcasing work, setting transparent prices, engaging with customers, and using pricing calculators.

Embroidery, with its intricate stitches and unique designs, is more than a hobby—it’s a form of expression. Yet, when it transitions from a pastime to a potential source of income, crafters often find themselves at a crossroads: how to price their labor of love.

This guide is crafted to demystify this process, offering clarity and confidence to home embroiderers. Whether you’re considering selling your first piece or looking to refine your existing pricing strategy, this article will serve as a roadmap, illuminating the path from crafting for pleasure to pricing for profit while ensuring your artistic integrity remains intact.

Now, let’s dive deeper into understanding the costs associated with embroidery, the foundation to price your embroidery products.

Understanding Your Costs

Embroidery, a craft that intertwines threads of creativity, also weaves a complex tapestry of costs. Many home crafters overlook certain expenses, leading to undervalued work. Here’s a more detailed look at these costs:

Material Costs

The most apparent cost includes materials like threads, needles, fabrics, and stabilizers. Keep track of these expenses for each project. Remember, higher-quality materials often result in a superior final product but also come at a higher price. Make choices that balance quality with cost-effectiveness.

Equipment and Maintenance

Your embroidery machine is the workhorse of your craft. Consider its wear and tear, maintenance costs, and eventual replacement. Its important to match the machine to the workload required from it in order to maximise its lifetime. If you’re operating a small home business then you won’t need the durability of a commercial grade embroidery machine, but you’ll still need to look at a professional machine that are capable of operating consistently and reliably.


Even smaller tools like scissors, hoops, and software updates play a role. Allocate a portion of these costs to each project based on usage.

Utilities and Space

The electricity to power your machine, the light you work under, and even the space in your home dedicated to crafting – these are indirect costs that often slip under the radar. Calculate an estimated cost per hour for these and include it in your pricing.

Your Time

Arguably your most valuable asset. Establish an hourly rate for yourself. This shouldn’t just be minimum wage but a reflection of your skill, experience, and the intricacy of your work. If a piece takes five hours to complete, ensure this time is accounted for in your pricing.

Miscellaneous Costs

These include everything from packaging to transportation for sourcing materials or delivering finished products. They might seem minor, but over time, they add up.

Opportunity Cost

Every hour spent on embroidery is an hour away from something else. While harder to quantify, it’s important to acknowledge this in your pricing strategy.

By comprehensively understanding and documenting these costs, you ensure that each piece you sell not only covers your expenses but also brings in profit. This step is crucial in making your embroidery hobby financially sustainable and rewarding.

With this deeper understanding of costs, you’ll be well-prepared to research your market and position your products accordingly, which we will explore in the next section.

Market Research: Knowing Your Worth

Understanding your market is like navigating a vast ocean: daunting yet essential. This section will equip you with the compass and map needed for this journey on how to price your embroidery products.

Identify Your Market

Are you targeting local craft fairs, online marketplaces, or bespoke clients? Each has its unique pricing dynamics. Local markets might prefer lower prices, while online platforms can reach customers who value and are willing to pay more for unique, handmade items. You can advertise your presence at a fair, online, or in your neighborhood by putting up flyers. Adobe Express has free flyer templates online.

Competitor Analysis

Research what others are charging for similar embroidery work. Don’t just look at the price; examine their design complexity, material quality, and customer base. Comparison from competitor analysis method offers a benchmark but remember, your work is unique, and your pricing should reflect that.

Pillow Case With Floral Embroidery
Pillow Case With Floral Embroidery

Customer Feedback

Engaging with potential customers can provide invaluable insights. Seek feedback on your designs and pricing. What are customers willing to pay? Are there specific styles or designs they value more? This direct engagement not only informs your pricing but also helps in building customer relationships.

Adapt to Trends and Preferences

Stay informed about current trends in embroidery and crafts. If there’s a rising demand for a particular style or technique, consider adapting your craft and pricing accordingly.

Seasonal Adjustments

Certain times of the year might increase demand for specific items. Adjust your pricing to reflect seasonal trends and occasions.

By understanding your market, you can position your embroidery products not just as items for sale but as valuable creations that customers are willing to invest in. This insight is crucial for setting prices that are both competitive and fair.

Pricing Strategies for Embroidery Work

Now that you understand your costs and market, it’s time to delve into pricing strategies. This is where art meets science to price your embroidery products.

Cost-Plus Pricing

Start with the total cost of creating your piece (as detailed earlier) and add a markup for profit. This method ensures that all costs are covered, but the challenge is determining the right markup. A common approach is to double the cost, but this might need adjustment based on your market research.

Value-Based Pricing

This considers the perceived value of your work to the customer. Unique designs, intricate detailing, or a compelling story behind your craft can justify higher prices. This strategy requires a deep understanding of your customers and their willingness to pay for the uniqueness and quality of your work.

Unique designs, intricate detailing, or a compelling story behind your craft can justify higher prices…

Tiered Pricing

Offer different price points for different levels of complexity or sizes of your embroidery pieces. This approach caters to a wider range of customers and can increase the accessibility of your work.

Psychological Pricing

Subtle changes in pricing, like setting a price at $19.99 instead of $20, can psychologically seem more attractive to customers. This strategy can be effective, especially in competitive markets.

Bundle Pricing

If you offer a range of products, consider bundle pricing. Selling a set of items at a slightly reduced price can entice purchases of multiple items, increasing your overall sales.

Each strategy has its strengths and is best chosen based on your understanding of costs and market positioning. Often, a blend of these strategies works best in achieving a balance between fair compensation for your work and market competitiveness.

Adjusting Prices and Offering Discounts

Your pricing isn’t fixed; it’s a living element of your business that should evolve.

Regular Review

Periodically review your prices. Increases in material costs, improvements in your skills, or changes in market trends might warrant a price adjustment.

Discount Strategies

Special Offer Sign on Store Window (image by Skitterphoto)
Special Offer Sign on Store Window

Offering discounts is a common practice, but it should be done strategically. Seasonal sales, loyalty discounts for returning customers, or special promotions for new collections can create excitement without devaluing your work. 

Clear Communication

Whenever you adjust your prices or offer discounts, communicate clearly with your customers. Explain the reasons for price changes, whether it’s due to increased costs or enhanced quality, to maintain trust and transparency.

Limited-Time Offers

Create a sense of urgency with limited-time offers. This can be an effective way to boost sales, especially during slow periods.

Digital Presence and Pricing Transparency

In an increasingly digital world, your online presence can significantly impact your embroidery business.

Showcase Your Work

A Closeup of Phone Apps
Phone Apps

Utilize platforms like Instagram, Etsy, or your own website to showcase your creations. High-quality images and stories behind each piece can add perceived value.

Transparent Pricing

Clearly list your prices. Avoid hidden costs; customers appreciate transparency. If you use different pricing strategies for different products, explain this clearly.

Leverage Social Media

Regularly engaging with your audience on social media can build a loyal customer base. Share behind-the-scenes glimpses, work-in-progress shots, and the story of your crafting journey.

Online Tools for Pricing

Utilize online calculators or pricing software to help determine your prices. These tools can factor in your time, materials, and other costs, simplifying the pricing process.

Customer Reviews and Testimonials

Encourage satisfied customers to leave reviews. Positive feedback can justify your pricing and attract new customers.


Embroidery pricing is a blend of understanding your costs, knowing your market, choosing the right pricing strategy, and effectively using digital platforms. It’s about striking a balance between fair compensation for your effort and what the market will bear. With these guidelines, embrace the journey from crafting for joy to pricing for profit. Remember, each stitch you make weaves a story of your passion and dedication—price it to reflect its true value.

Frequently Asked Questions

How do you price embroidered items?

Pricing embroidered items involves considering multiple factors, such as the complexity of the design, the type of garment or fabric, the number of stitches required, and the overhead costs associated with the embroidery process. Many businesses also factor in the desired profit margin and market demand when setting prices for embroidered products.

How do you calculate the cost of embroidery?

When determining the cost of embroidery, it’s essential to factor in several key elements for accurate pricing. This includes the materials, encompassing the expenses for thread, stabilizers, and other essential consumables.

Additionally, the labor involved, which accounts for the time allocated to design setup, fabric hooping, and the actual stitching process, plays a crucial role. If utilizing embroidery machines, considering machine depreciation due to wear and tear becomes pertinent.

Overheads, such as rent, utilities, and potential software or design licensing fees, also contribute to the overall cost. Moreover, incorporating a profit margin is vital, ensuring that the added percentage covers business expenses and fosters profitability in the embroidery venture.

What is the average price for embroidery?

The average price for embroidery can vary widely depending on the complexity of the design, the quality of materials used, and the geographical location of the service provider. However, as of recent data, basic embroidery work might start at around $5 to $10 per item, while more intricate designs or custom projects can range from $15 to $50 or more.

How much can I charge for hand embroidery?

Hand embroidery often commands higher prices due to the intricate craftsmanship involved and the personal touch it adds to items. The pricing for hand embroidery can range widely based on the complexity of the design, the experience of the embroiderer, and market demand. Generally, hand embroidery services can be priced from $10 to $100 or even more per hour, depending on various factors like expertise and regional pricing trends.

How much do embroiders charge per letter?

The cost per letter in embroidery can vary depending on the font style, size, and intricacy of the design. On average, embroiderers might charge anywhere from $1 to $5 per letter for standard fonts and sizes. However, custom or intricate lettering styles might command higher prices. It’s essential to consult with embroiderers directly to get accurate pricing for specific lettering requirements.